India has traditionally been known to be a rather poor host of sporting events.
One
of the most glaring instances which essentially validated this belief
would be the Commonwealth Games, held in New Delhi in 2010. Just days
before the Games were to commence, many of the facilities were not
ready. Further, there were widespread allegations of corruption from
various quarters, especially with regard to inflated bills which were
paid by the Games Committee, without any due diligence whatsoever,
presumably based on kick backs which officials in the committee
received.
Against such a negative backdrop, the IPL or the Indian Premier League certainly comes across as a welcome change. Although there have been certain allegations of corruption in the case of the IPL as well, which even saw the Founder and Chairman of the IPL, Mr. Lalit Modi, having to step down, as far as facilities for the IPL are concerned, they are definitely world class. Moreover, coordination with regard to every little aspect of the tournament is done brilliantly, given the huge amount of traveling which has to be undertaken throughout the season.
Of course, it is the excellent way in which the entire tournament is organized and conducted that it brings in players from so many different parts of the world to come and be a part of the prestigious IPL. This in turn leads to a situation where the entire tournament is keenly followed not only by those in India but indeed by people from around the world.
Therefore, no matter what sort of business you might be in - and indeed whatever be the scale of your business, remember that the IPL offers you an excellent opportunity to market your business and take it to the next level.
Of course, India as a market is huge and simply dwarfs most other markets out there but that should not take anything away from you, even if you happen to be based in some other cricket playing nation. Further, even if you are in a non-cricket playing nation, remember that the IPL still offers you an excellent marketing opportunity. This would particularly be true for markets such as the United States, Malaysia, the United Arab Emirates and so on, which have a huge immigrant and expatriate population from India as well as other cricket playing nations - including nations which have many of their cricketers playing in the IPL.
Would you really like to miss out on such a golden opportunity? In all likelihood you would not want to and therefore, make sure that your marketing plans include the IPL or the Indian Premier League.
One
of the most glaring instances which essentially validated this belief
would be the Commonwealth Games, held in New Delhi in 2010. Just days
before the Games were to commence, many of the facilities were not
ready. Further, there were widespread allegations of corruption from
various quarters, especially with regard to inflated bills which were
paid by the Games Committee, without any due diligence whatsoever,
presumably based on kick backs which officials in the committee
received.Against such a negative backdrop, the IPL or the Indian Premier League certainly comes across as a welcome change. Although there have been certain allegations of corruption in the case of the IPL as well, which even saw the Founder and Chairman of the IPL, Mr. Lalit Modi, having to step down, as far as facilities for the IPL are concerned, they are definitely world class. Moreover, coordination with regard to every little aspect of the tournament is done brilliantly, given the huge amount of traveling which has to be undertaken throughout the season.
Of course, it is the excellent way in which the entire tournament is organized and conducted that it brings in players from so many different parts of the world to come and be a part of the prestigious IPL. This in turn leads to a situation where the entire tournament is keenly followed not only by those in India but indeed by people from around the world.
Therefore, no matter what sort of business you might be in - and indeed whatever be the scale of your business, remember that the IPL offers you an excellent opportunity to market your business and take it to the next level.
Of course, India as a market is huge and simply dwarfs most other markets out there but that should not take anything away from you, even if you happen to be based in some other cricket playing nation. Further, even if you are in a non-cricket playing nation, remember that the IPL still offers you an excellent marketing opportunity. This would particularly be true for markets such as the United States, Malaysia, the United Arab Emirates and so on, which have a huge immigrant and expatriate population from India as well as other cricket playing nations - including nations which have many of their cricketers playing in the IPL.
Would you really like to miss out on such a golden opportunity? In all likelihood you would not want to and therefore, make sure that your marketing plans include the IPL or the Indian Premier League.
Vikram Malik
is an ardent and passionate follower of the game of cricket, like the
rest of the 1.2 billion people in his country! In particular, he enjoys
T20 cricket the most, thanks to the unparalleled adrenaline rush that it
offers. In keeping with that spirit, he has set up his own IPL blog where he shares his views and opinions on this invigorating tournament.
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